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Julie Greenbaum is a contributor to Printing Impressions

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at

The recent SCOTUS tax ruling may have effectively removed “physical presence” for e-commerce retailers as a nexus standard for collecting and remitting sales and use taxes. This may potentially eliminate one of the most important protections on out-of-state businesses regarding interstate commerce of the past half century.

Tapping the psychology of fun for sales and ROI takes work, because sometimes we marketers are so close to the trees, we can’t see the forest. Such is often the case with building customer experiences and journeys. It's easy to download the latest template for mapping out each response to potential questions or needs along the customers pathway to "yes" and lifetime loyalty. And while that is critical for maintaining consistent touchpoints with a brand, it's not where customer experience stops — or starts, for that matter.

There is a unified Republican government for the first time in 88 years. What the Trump era means for the printing industry remains to be seen, but what is clear is that Trump’s policy proposals suggest that there are both opportunities and challenges ahead.

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