The recent SCOTUS tax ruling may have effectively removed “physical presence” for e-commerce retailers as a nexus standard for collecting and remitting sales and use taxes. This may potentially eliminate one of the most important protections on out-of-state businesses regarding interstate commerce of the past half century.
Tapping the psychology of fun for sales and ROI takes work, because sometimes we marketers are so close to the trees, we can’t see the forest. Such is often the case with building customer experiences and journeys. It's easy to download the latest template for mapping out each response to potential questions or needs along the customers pathway to "yes" and lifetime loyalty. And while that is critical for maintaining consistent touchpoints with a brand, it's not where customer experience stops — or starts, for that matter.
There is a unified Republican government for the first time in 88 years. What the Trump era means for the printing industry remains to be seen, but what is clear is that Trump’s policy proposals suggest that there are both opportunities and challenges ahead.