Little Rock, Ark.

Heather Fletcher is senior content editor with Target Marketing.

As much as Americans love their cars, it doesn't appear they feel the same affinity for their car insurance. In survey findings released by Acxiom and BIG Research on May 17, about two-thirds of respondents reveal that they're more likely to shop around than renew coverage with the same insurance provider.

Considering the competitive challenges 2009 promises, organizations must redouble their systematic customer retention efforts. Those tasked with building loyalty should make predicting and mitigating controllable attrition a top priority.

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