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The "Mythbusters" of Discovery Channel's hit show get to blow things up while putting myths to the tests of science. At the Direct Marketing Association's annual marketing conference, I paid tribute to personal heroes Jamie and Adam (the real TV Mythbusters) by blowing up some green marketing myths that have infiltrated both consumer and agency attitudes toward sustainable marketing practice. If left unchecked, today's common green myths can sacrifice campaign integrity, leave profitable sustainability solutions untapped, alienate consumers and contribute to environmental harm

At DMA 08 they will be showcasing their direct mail services which includes creative copy & design, print production support, mailing services, variable data printing and personal URLs.Clients include The Economist, Smithsonian Magazine, Skin Cancer Foundation, Dow Jones, Marvel Comics, Weight Watchers, The Motley Fool and more.

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