Last week, new marketing technology (MarTech) that got funding included mobile analytics that helps marketers acquire customers, golf course-to-golfer communication software and lottery-ticket-esque MarTech that allows users to reveal hidden messages by scratching off what obscures them. To find out how close this MarTech is to coming onto the market, read on.
Pinterest is so new that a lot of major brands still don’t know what to make of it. However, there are a few outliers who have found creative ways to exploit the potential of the new social media destination. As the following list shows, there are many ways to do this. One marketer made a puzzle out of Pinterest’s picture-heavy design. Another noted what people were pinning on Pinterest and sent them real-life gifts based on those pins. If you’re a marketer looking to do something creative with Pinterest, we hope these will inspire you.
Google Inc. won U.S. antitrust approval to purchase Motorola Mobility Holdings Inc. for $12.5 billion and expand its mobile phone patents to increase competition with Apple Inc. The acquisition of Libertyville, Ill.-based Motorola Mobility gives Google, the biggest maker of smartphone software, more than 17,000 additional patents in the largest wireless equipment deal in at least a decade, according to data compiled by Bloomberg.
The year 2010 will be known for many things, but in the marketing world, it might be the tipping point of the global CMO. Last September, L'Oreal tapped Marc Menesguen as its first global chief marketing officer, a month after Ford Motor Co. appointed Jim Farley group VP-global marketing. In December, General Motors Corp. broadened U.S. marketing chief Joel Ewanick's responsibilities to global CMO. Last April, Estee Lauder anointed its first executives with global scope across all brands.
In a race that's already seen its share of "sex, drugs and techno music," the final volleys between wealthy real estate developer Jeff Greene and Rep. Kendrick Meek are simply par for the course in a bitter race for Florida's Democratic Senate nomination.
Pegg Nadler loves the unknown. Where others see challenges, she sees opportunities. Where others fear change, she fears boredom. These are some of the qualities that have driven her 30-year direct marketing career, the bulk of which she's spent advancing database marketing operations at commercial and nonprofit organizations and giving back to the direct marketing community. And they're why she's Target Marketing magazine's Direct Marketer of the Year.