Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.

To make your brand irresistible to customers, you can throw a few thousand bucks at Google and get instant online visibility. You can splash your logo across the town to let people know that you’ve arrived. You can even give away marketing dollars in the form of huge coupons and discounts, luring buyers in. But as we all can tell, these are short-lived attempts at gaining the attention of the famed fickle buyer of today.

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