Heather Fletcher is senior content editor with Target Marketing.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Toddler Lucinia hides behind her sister, Netla, and coyly peeks at the camera with one dark mahogany eye. Direct response television (DRTV) can tell Lucinia's story in a way that no other direct marketing channel can. That's why Food for the Poor started using DRTV for fundraising in 2011, says Angel A. Aloma, the nonprofit's executive director.

#1: When tourists walk off the Staten Island Ferry they take a quick look around Staten Island then generally head right back to Manhattan.

As I write this, the media are alive with the great tragedy of the 7.0 earthquake that destroyed much of Haiti. With shaky electricity and phone service in that beleaguered nation, communications are problematical.

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