Guantanamo Bay

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

A great family friend was Stan Swinton, World Service vice president of the Associated Press—a brilliant, hard-driving, hard-living charmer, who spent much of his life on jet planes and knew just about everyone worth knowing in 104 countries. At some point during the Vietnam War on a pub-crawl with Stan, I asked why reporters covering the White House frequently lobbed softball questions at the president. “Access,” he replied. “The government has the power to deny access. If you don’t have access, you do get news.” I thought about it and realized that no access means no presidential press conferences, no trips on Air Force 1, no battlefield

Do you have a corporate strategy for data integrity? Dec. 13, 2005: Vol. 1, Issue No. 55 IN THE NEWS FBI's customer-data use backed The Justice Dept. defended the tactic, used in spy and terror cases, which compels firms to comply. WASHINGTON - The Justice Department issued a broad defense yesterday of an investigative tool the FBI uses to compel businesses to turn over customer information without a court order or grand jury subpoena. --Mark Sherman, Associated Press, Nov. 30, 2005 Handing over confidential customer data to the FBI is the equivalent of giving the keys of a B-1B Stealth Bomber

It has been a big year (so far) for public relations catastrophes and crisis management. But no story can compare with Newsweek's huge gaffe when investigative reporters Michael Isikoff and John Barry wrote the following in the Periscope column in the May 9, 2005, Newsweek: Among the previously unreported cases, sources tell NEWSWEEK: interrogators, in an attempt to rattle suspects, flushed a Qur'an down a toilet and led a detainee around with a collar and dog leash. These six words--"flushed a Qur'an down a toilet" --traversed the globe, reportedly caused riots in the Arab world where 16 people were killed and more than

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