Great Neck, N.Y.

Challenge: Find a heavy-duty envelope with recycled content that could hold two pounds of material and would be a minimum of 11⁄4˝ thick. Solution: Use an expandable, heavy paper material envelope that was 85 percent recycled and printable on the exterior. Results: An outer envelope that accommodates thicker materials, is recyclable and remains affordable. From recycling toner to using recycled content in direct mail, companies across the board are wrestling with how to reduce their carbon footprints while still maintaining their bottom lines. For the Clearwater, Fla.-based BIC Graphic USA, a supplier of custom-imprinted promotional products, developing a more sustainable direct mail package proved

More Blogs