If "content is king" then marketing and advertising is dead. Consumers may be suffering from advertising saturation on our TVs, radio, the Internet, newspapers and social media sites, but I truly believe that good marketing can make advertising and marketing relevant and appealing. The majority of small business owners don’t know what content marketing is and therefore don’t apply the concepts and practices. Research findings from small business owners highlighted that posting mainly sales-related content to the correct target market that have shown an interest in a particular company/products/services resulted in increased sales and enquiries for those companies

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