In a major victory for marketers everywhere, a split panel of the U.S. Court of Appeals for the District of Columbia Circuit invalidated the FCC’s Solicited Fax Rule. The FCC created the Solicited Fax Rule in a 2006 order, requiring that fax advertisements sent with a recipient’s prior express invitation or permission contain an opt-out notice requiring specific information.
District of Columbia
The Direct Marketing Association is leading a broad group of industry associations in asking Congress to pass a national data breach notification law. The letter, signed by 16 trade associations representing thousands of the leading companies across the information economy, notes American businesses have compelling incentives to protect sensitive information and maintain valuable customer relationships—and that they work tirelessly to implement security measures to safeguard data.
With a nationwide online sales tax law closer to reality than in the past, e-retailers worry that shoppers will be scared away by the extra cost at checkout. But one expert predicts such a law will free retailers to take advantage of services they now avoid because of tax concerns. Will online sales taxes scare away consumers? That’s the question before e-retailers as members of Congress ponder whether to pass a nationwide web sales tax law
The Newspaper Association of America is challenging the U.S. Postal Service's deal with big commercial mailing company Valassis Communications in court. The agreement gives Valassis a steep postage discount in return for increased mail volume. In August, the Postal Rate Commission approved the deal proposed by the Postal Service that would give Valassis discounts up to 34 percent provided it sends 1 million additional pieces of commercial mail over the next 12 months. The commission estimated that the increased volume would net the Postal Service up to $15.3 million over three years
A Fox News study—calm down Fox haters, this isn’t about political beliefs—has reportedly found that 19 states plus the District of Columbia now ask for an email address on voter registration cards. In nine of those states, according to Fox, email addresses from the cards are then sold to political parties, organizing groups, lawmakers and campaigns who can use them to send unsolicited emails. Of course, when Congress enacted the Can-Spam Act, it exempted political messages. And how are political spam’s proponents defending it? Why, with a free-speech argument, of course.
Financial services always take up a sizeable chunk of the mailstream, though this past January and February it’s down to 10.7 percent of total mailings compared to 13.2 percent during the same two-month period in 2007. Perhaps they’re sending out more targeted mailings? Hmm, perhaps is the most optimistic answer I can conjure up, but clearly something is afoot. American Express, for example, sent out a clever 5˝ x 9˝ self-mailer to District of Columbia and Virginia businesses only. Taking a good gamble that the business prospects (and their clients) may be Washington Redskins fans, the affinity mailing presents an exclusive offer for American