Des Moines, IA

American adults have their minds on their money in 2013. But does geography play a role in how consumers spend and save? On Thursday, local market research firm Scarborough released an infographic illustrating the top local markets for spenders (the 9 percent of U.S. adults who "mostly agree" with the statement "I am a spender rather than a saver") and the top local markets for savers (the 29 percent of U.S. adults who "mostly disagree" with this statement), highlighting localism's role in consumer outreach strategies. While spenders and savers exist all across the United States, certain local markets have above-average

Not many marketers can justify the costs of an 8-1/2" x 12" polybag acquisition mailing in this economy. Meredith Publishing Group can. The Des Moines, IA-based publisher of more than 150 special interest magazines historically has enjoyed success with this over-sized package format, and was in the mail with it again in June with a three-years-for-the-price-of-one subscription deal for Better Homes and Gardens (202BEHOGA0603). Like many of its "big-poly" efforts, this one is jam-packed with selling tools: a two-page letter, a brochure, two inserts and two lift letters. Only this time, the creative team at Meredith made a clever tweak. Spot-glued to the back

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