Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Ten states will start collecting sales tax from out-of-state online retailers, thanks to a series of new laws created in response to the South Dakota vs. Wayfair case the U.S. Supreme Court decided in June.

"Public relations is the business of letting people in on what you are doing." —Evelyn Lawson. Lawson was a former Ziegfeld Follies dancer and theatrical publicist. She was my first and only teacher of public relations and publicity when, at age 15, I was an apprentice at the Ivoryton, Connecticut summer playhouse in 1950.

Iowa and North Carolina said they are looking into a breach involving a subsidiary of Experian that exposed some 200 million social security numbers, in addition to two states that previously announced investigations. Separately U.S. Senator Claire McCaskill, a Democrat from Missouri, chided the company, saying she was concerned it had changed its explanation of how it was responding to the breach. McCaskill told Reuters she was troubled to learn Experian has recently said it would not be able to notify people whose social security numbers were compromised in the scheme. "It's troubling that Experian would wait three months after

Here's a sleazeball scenario. "Contemplate this only somewhat fictitious example: A "charity" is created to educate the public about the common cold. It hires a professional fundraiser to conduct a direct mail campaign to raise money. (Telemarketing can be easily substituted for direct mail here.) The direct mail copy provides a statistic on how many people annually catch a cold and includes the following tips on how to avoid it: Wear a hat, eat soup and avoid people who sneeze."

New York State can continue to tie online sales tax collection to in-state affiliate sites after the U.S. Supreme Court today declined to hear an appeal from Inc. and Inc. The two large, Web-only retailers each filed petitions with the U.S. Supreme Court asking it to clarify when states can require retailers to collect sales taxes on online orders placed by consumers in those states. The e-retailers were appealing a New York State Supreme Court ruling from March that upheld a 2008 New York law. That law makes it easier to require

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