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Heather Fletcher is senior content editor with Target Marketing.

Toddler Lucinia hides behind her sister, Netla, and coyly peeks at the camera with one dark mahogany eye. Direct response television (DRTV) can tell Lucinia's story in a way that no other direct marketing channel can. That's why Food for the Poor started using DRTV for fundraising in 2011, says Angel A. Aloma, the nonprofit's executive director.

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