Heather Fletcher is senior content editor with Target Marketing.

Dry humor makes the point. Today’s precipitation prompted a friend of mine to ask yesterday, “Are you ready for this year's ‘Storm of the Century’?” About 50 million consumers bracing for an anticipated blizzard will probably bring a flurry of activity to e-commerce marketers.

Yes, mail volume is declining, but not at the same rate throughout the country. The decrease for single-piece First Class mail is nearly zero percent in Charleston, W.V., and is more than the average of 61 percent in Dallas, according to the U.S. Postal Service Office of Inspector General. From 1995 to 2013, single-piece First Class mail volume shrank 61 percent in the U.S.—on average, the USPS OIG emphasizes on Monday. "But a close look into the geographic details reveals the rate of FCM decline varies widely by location," the office's blog post says. "So widely, in fact, that the U.S. Postal Service should keep it in mind as it right-sizes its network and considers new products and services."

I've always been an entrepreneur and marketer, but I never considered the possibility of being a runner until that day in Charleston. After running regularly for nine years, it's changed my outlook on life. And to my surprise, it's taught me a few things about marketing, too.

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