Boca Raton, Fla.

SourceMedia, publisher of American Banker, this month introduced SuperBanker, a mobile Web-based game that was played by attendees at the Best Practices in Retail Financial Services Symposium in Boca Raton, Fla. The company said the game—which awarded points to players for networking with other attendees, visiting exhibitors and answering trivia questions about conference content—was played by 40 percent of the more than 500 attendees at the event. They accessed the game via an American Banker Events app on iPhones, Android phones or the mobile Web.

Infomercials can be used to market everything from selling products and services to fundraising. But what does it take to produce a good one? Ron Perlstein, executive producer and media director at Boca Raton, Fla.-based direct response and infomercial marketing company InfoWorx, has some ideas.

Sifting through mud—also known as endless consumer data streams—isn't how ADT does business. Instead, the Boca Raton, Fla.-based company synonymous with security systems prefers to make sure it finds the gold nugget prospects in the stream—the hot leads who are interested in buying its newest product—not the fool's gold.

Marketing Automation: Sometimes marketers just want a one-stop shop. Enter ClickSquared of Waltham, Mass., a cross-channel and e-mail marketing solution provider, and its third generation SaaS platform, Click 3G.

Whether you are redesigning or simply rethinking your current Web site, Boca Raton, Fla.-based Internet marketing company MoreVisibility's recent white paper, Top 10 Considerations When Planning a Web Site Redesign, written by Director of Optimized Services Khrysti Nazzaro, is a helpful checklist for across-the-board improvements.

Emerging online strategies such as co-registration (a referral tactic), click-to-call technology (a tool for live leads) and e-mail exchanges (a targeted approach), can generate new leads at low costs. Contrary to popular belief, cost-per-lead marketing can be used within very tight target audiences by working with category-specific sites. Try a dry offer rather than an incentive offer, because the leads that are generated via these strategies are more highly responsive. Since you are paying for the leads on a cost-per-lead basis, your goal should not be to get the most leads, but to get the most qualified leads. It is helpful to use an autoresponder

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