Boca Raton, Fla. Schwedelson

Considering the number of professional relationships that must be developed to realize a decent ROI from your e-mail campaign, your relationship with your Internet service provider (ISP) may not be your top priority. Just send e-mail campaigns and wait for the results, right? Wrong, say industry insiders. Your relationship with your ISP could, and often will, make or break your campaign. It’s the critical difference between having your e-mails end up in your intended customers’ inboxes, or having them bounced back to you as undeliverable. “Hygiene has to be your number one priority, bar none,” says Jay Schwedelson, corporate vice president of Worldata, a

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