Adobe announced they are integrating Magento commerce cloud into the Adobe Experience Cloud at MagentoLive in Barcelona. What does this mean? Adobe will make every experience personal while Magento is making every moment Shoppable.
Now that we've lived with the General Data Protection Regulation for almost two months, it's time to look at the next step: post-GDPR email list growth and making sure your opt-in procedure passes muster with this and other laws governing email, data, transparency and privacy.
HealthWork, a joint venture in pharmaceutical advertising between BBDO and CDM, announced an international expansion. The two agencies formed the partnership in 2011 in New York, in what the two entities called a combination of “consumer insight and creative firepower of BBDO with the professional healthcare marketing expertise of CDM to serve both Rx and healthcare brands."
In a truly borderless economy, marketing technology (MarTech) can originate anywhere across the globe. That's exactly what the startup funding deals from Jan. 17 to 23 showed, as recorded by PitchBook, a Seattle-based M&A, private equity and venture capital database.
Let the speculation begin: How can Google's move to become a wireless carrier benefit marketers? In addition to the data about mobile users and their behavior, there's another plus that can't be far behind in marketers' minds. This can really benefit mobile-optimized sites' search engine results, right? "[Sundar Pichai, senior VP at Google] said Google will become a mobile virtual network operator (MVNO), which means it could buy 'wholesale access' from Sprint and T-Mobile networks and then sell cellular plans to its own customers," writes Samantha Murphy Kelly on Monday for Mashable.
Fear is paralyzing. And fear is important for marketers to understand and leverage. I was reminded of how fear takes over the mind while on vacation a couple of weeks ago in Barcelona, Spain. We rented a car for a drive to Andorra and Southern France, and while returning the car to the Barcelona's city center, we got lost. The GPS navigation wasn't helpful. The streets were crowded. Then a tap on the window by a motorcyclist next to our car, and pedestrians pointing