Austria

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.

Smartphone banking app N26 may have a sizeable portion of U.S. bank customers using its services by next year, the Berlin-based FinTech startup’s CEO told Reuters.

Red Bull, an energy drink, was born in the early '80s after an encounter between Dietrich Masteschitz, a toothpaste salesman from Austria, and Chaleo Yoovidhya, a Thai businessman. On tasting Krating Daeng, the local energy drink manufactured by Yoovidhya's company, Masteschitz went into partnership with Yoovidhya and spent the next few years perfecting the brew to launch it internationally.

I am a new business ideas junkie—businesses that are proven winners and others maybe worth a test. Here‘s two.

In the immortal words of The Wall Street Journal’s Laura Landro, written last Friday about her long weekend at the George V Hotel in Paris: Of course, you pay dearly: Even taking into account the strong euro, prices at the George V, like other luxury hotels, are stratospheric. Internet access, at $32 for 24 hours, feels like highway robbery. And when a club sandwich, small shrimp salad and a couple of Coke Lites come to $157, you know you aren’t in Kansas anymore. Where the British pound equals $2, the euro is a paltry buck and a half. Dinner in Germany and Austria was

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