Arlington, Va.

Heather Fletcher is senior content editor with Target Marketing.

Even in an age of Twitter posts and Instagram photos, email is still the way marketers reach the hearts—and wallets—of consumers. And that is why retailers are up in arms about Google’s latest tweak to Gmail. Over the summer, the Internet behemoth gradually introduced a new inbox with an assortment of folders for different types of messages, including a main inbox and ones for social networking alerts, e-commerce promotions, updates from businesses like banks and mailing-list messages. For Google, it’s another moneymaking avenue

The Newspaper Association of America is challenging the U.S. Postal Service's deal with big commercial mailing company Valassis Communications in court. The agreement gives Valassis a steep postage discount in return for increased mail volume. In August, the Postal Rate Commission approved the deal proposed by the Postal Service that would give Valassis discounts up to 34 percent provided it sends 1 million additional pieces of commercial mail over the next 12 months. The commission estimated that the increased volume would net the Postal Service up to $15.3 million over three years

As Dr. Gregory House’s baby blues stare into the distance, presumably because his boss has just dashed his delusion that they’ve had sex, he finally sees the same reality as those watching the season finale of “House” on Fox—he needs mental help.

In late January, U.S. Postmaster General John Potter played a game of Mother, May I with Congress, asking for the ability to reduce the delivery week from six days to five. “The resounding answer from Congress was, ‘No, you may not have the authority to do this,’” says Bob McLean, executive director of the Mailers Council, in Arlington, Va. And, he emphasizes, Congress has a long track record of supporting six-day delivery.

As hurricanes Gustav and Ike ripped along the Gulf Coast during the first days of September, they disrupted millions of lives. For the foreseeable future, the devastation will challenge Louisiana and Texas residents who need to rebuild their lives after losing homes and businesses. 

But Katrina Gay, communications director for the National Alliance on Mental Illness, knows there are numerous unseen hurricane victims. For the mentally ill, these acts of nature may have cut away their safe routines and their lifelines to physicians, medicine and other essential support services.


A little more than a week ago, what might be the last pre-reform rate case went into effect. And this case took a strong stand on correcting prior ills throughout the various classes; larger, heavier and irregular-shaped mail saw a significant rise in rates that some said better reflected their true cost to process for the U.S. Postal Service. However, such steep increases handed down at the last minute in a rate case are exactly what mailers are hoping to avoid under postal reform. Target Marketing interviewed Bob McLean, executive director of the Mailers Council, an Arlington, Va.-based organization that represents marketers on postal policy

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