Alexandria, Va.

Heather Fletcher is senior content editor with Target Marketing.

The U.S. Postal Service should be delivering mail, not groceries, says the social welfare nonprofit Taxpayers Protection Alliance. On Friday, the Alexandria, Va.-based 501c4 sent a notice to Target Marketing about the complaint the organization filed with the U.S. Postal Regulatory Commission on Thursday. The PRC is the entity reviewing the USPS request to conduct a 2-year-long grocery delivery test in cities beyond pilot metropolis San Francisco.

Barely more than a child herself, the teenage Old Navy employee excitedly taught kids about safety and their parents about how to prevent worst-case scenarios—missing kids. Seeing the teenager's joy told Marita Rodriguez, director of strategic partnerships at Alexandria, Va.-based nonprofit National Center for Missing and Exploited Children, that the September 2012 "Kids Safety Events" NCMEC and Old Navy partnered to produce were a success on many levels.

As patients, we often turn to physical therapists when seeking treatment for back pain, debilitating injuries or trauma rehabilitation. According to Julie Hilgenberg, advertising manager for the Alexandria, Va.–based American Physical Therapy Association (APTA), efficiently and effectively reaching therapists requires an understanding for and appreciation of the tendency for these professionals to be well-educated, compassionate and interested in learning the latest trends in therapy technology, business management, and treatment methods and modalities. The 2008-2009 edition of the Occupational Outlook Handbook reports there are more than 172,000 physical therapist positions in the U.S., 52,000 in private or public hospitals, and about 17,000 in home health

Copywriting legend Herschell Gordon Lewis has said that envelopes serve two purposes: to get themselves opened and to keep their contents from “spilling out onto the streets.” While sound production makes the latter a simple goal, the former poses a more formidable challenge. Understanding this, Alexandria, Va.-based trade association Envelope Manufacturers Association (EMA) and its nonprofit research arm, the EMA Foundation, set out in late 2005 to conduct a study that would offer some insight into how people view and relate to envelopes. Since I know you love envelopes—in 2005, 63 percent of efforts received by the Who’s Mailing What! Archive were envelope packages—I thought

With Paul Barbagallo Joanne DelGiorno is the managing director of direct response marketing for the American Diabetes Association (ADA) in Alexandria, Va. As part of her role at ADA, DelGiorno develops and implements a wide range of direct response programs designed to raise more than $40 million to help prevent and cure diabetes and to improve the lives of people affected by the disease. The direct response marketing initiatives she currently oversees include centralized direct mail, residential, memorial, catalog sales and online giving programs. She now pauses to reflect on the obstacles—and opportunities—that await fundraisers in 2005. PB: What core issues

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