The CabinetM Top Shelf: Brand Management
Brand stewards, we know where you plant your flag. You spent time, tears and treasure getting the artwork just perfectly right. Your logo is clean and clear, its colors are perfect, it reflects your brand image and all is right with the world.
And then you see that logo abused. Or that it is reproduced with Pantone 185 and not Pantone 184. Or it is put on art that is just completely, utterly wrong. The worst part of all of it is that it is usually a well-meaning partner or staffer creating the atrocity with your brand standard. So before you plant that flag in someone’s neck, just understand this is going to happen. And you can use technology to root it out.
Kat Powers leads the content team at CabinetM, as the editorial director. CabinetM is a platform enabling full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers and throughout enterprise organizations. Before joining CabinetM, Kat was a spokesman with the American Red Cross, serving as Chief of Disaster Public Affairs during the Boston Marathon Bombing relief effort. The book she wrote after leaving the Red Cross, “The Week That Made Boston Strong” focused on fellow communications pros who responded during the crisis. Before joining the Red Cross, Kat was a newsroom leader for 19 years, building a generation of reporters in the Greater Boston area. An award-winning journalist in her own right, Kat’s work has been highlighted in textbooks, classrooms and as a lecturer at the Poynter Institute. She continues to mentor journalists, preferring now to bask in their accomplishments. When she’s not writing or pedaling slowly on her bicycle, she’s debating at least one of her three sons.