Watching Celebrities Self-destruct

 

Melissa Data Acquires Peoplesmith Software

Combined company to deliver complete solutions for quality contact data management and mailing services RANCHO SANTA MARGARITA, Calif. (April 10th, 2007) — Melissa Data, www.melissadata.com, a leading provider of data quality software and services, announced today that the company has acquired Peoplesmith Software, a company that has produced direct mailing solutions since 1980. Melissa Data will now sell and support Peoplesmith’s quality line of software and APIs, most notably Double Take, Right Fielder, Personator, and StyleList. The monetary details of the deal were not disclosed. “Direct marketers are calling for integrated software solutions that enable them to verify, correct and standardize contact


Watching Celebrities Self-destruct

I have been listening—and watching—Don Imus since the early 1970s when he was the morning “shock-jock” on WNBC radio. In this age of political correctness, Imus has consistently been the media’s ultimate iconoclast. He has been sued. He has been vilified. But through dumb luck, knowing his audience and perhaps divine intervention, Don Imus has endured. Until now. His racist slur of just three words last week may have ended his career. Don Imus was lucky to have self-destructed in his late 60s, with a pretty, young wife, handsome son and presumably plenty of money to last the rest of his days.