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The Data/Privacy Imperative: John A. Greco, Jr.'s Opening Remarks at DMA06

Direct Marketing Association president and CEO John A. Greco, Jr. alerts DMA06 attendees to privacy challenges and opportunities facing them in the year ahead.


TMI!

I adore trains. I love rip-snorting tales of high adventure and hijinks. When I read the first two paragraphs that appear in the In The News section of this newsletter—a screaming rave review about “The Great Train Robbery,” where a band of Union volunteers traveled incognito into the deep South and hijacked a locomotive with the intention of taking it up north—I decided then and there to order the book. Alas, the reviewer committed one of the Three Deadly Sins of book reviewing, and talked me out of buying the book. The good news: I saved $29.95 plus tax. The bad news: Richard