The Lowly Coupon: Hot Potato, Reminder, Offer and Contract

 

Direct Mail Company Ballantine to Exhibit at DMA 07 in Chicago

The Ballantine Corporation will be exhibiting in booth 1915 at the upcoming DMA 07 Conference & Exhibition from October 14-16. The conference is held at McCormick Place West in Chicago, IL. DMA 07, run by The Direct Marketing Association, is the premiere annual conference for marketing professionals. Ballantine is a full-service direct mail company established in 1966 and family-owned, 3 generations deep. At DMA 07 they will be showcasing their direct mail services which includes creative copy & design, print production, mailing services, variable data printing and personal URLs. Clients include The Economist, Smithsonian Magazine, Skin Cancer Foundation, Dow Jones, Marvel Comics, Weight Watchers, Lillian Vernon


The Lowly Coupon: Hot Potato, Reminder, Offer and Contract

American shoppers love deals. We love bargains. We love to save money. We love coupons. Those free standing inserts (FSIs) loaded with discount—or “cents-off”—coupons that clog our newspapers every Sunday and give hernias to the delivery people are there for a reason: They move merchandise. In 2006, 270 billion coupons were distributed—roughly 2,500 for every household in the U.S. Wait in line at any supermarket checkout counter and you will see shoppers happily redeeming them. Kristina Davis of Marietta, Georgia, told Steve Lohr of The New York Times that by clipping coupons from the Sunday paper and redeeming them at the supermarket, she saves 30% to 40% every