Target Marketing August 2010
If you asked me to name the two biggest trends in B-to-B marketing today, I’d have to say social media and content marketing.
Long sales cycles. Complex products and services. Limited brand recognition. These are a few of the challenges B-to-B marketers face while trying to fill the proverbial lead funnel.
Google's not the only engine that's now mixing social media content into the search results page. At press time, Yahoo! and Bing were integrating Facebook and Twitter posts; Google was doing the same, as well as pulling content from MySpace.
Most people who have participated in a website or application design project of any heft are familiar with a standard set of user experience deliverables.
As a customer, why do I feel that companies just don't care about my business? They act as if they don't need customers. I wonder what happened to brand manners.
In impolite society, it's known as "butt dialing." However, mTrax CEO Dev Bhatia prefers to dub these mistaken mobile connections "pocket calls."
When it comes to social media networks, my sense is that anybody playing the LinkedIn or Facebook game is looking for trouble. And God knows what photograph will be dredged up .
Optimizing your online content takes time, and marketers typically don't have all the time in the world to fiddle with keywords and page titles.
Comparing direct mail patterns across verticals for the 12-month period of April 2009 to March 2010, the insurance and publishing sectors rise to the top for sending repeat mailings.
Remember Henry Ford's comment about the Model T? "Any customer can have a car painted any color that he wants so long as it is black." Companies, and marketing, have changed.
Plug the words "Mayo Clinic" into any search engine and thousands of news results pull up. Most of them concern medical breakthroughs, and all are dated within the past month.
The U.S. Postal Service's proposal for an exigent price increase is causing businesses to go bug-eyed over the potenial hike of 4 percent to 5 percent.