Obama Raises $55 Million in February. Whew!
When my wife, Peggy, and I started WHO’S MAILING WHAT!—a newsletter about junk mail for junk mailers—it was based on our massive archive of direct mail samples. The premise—as long-time readers know—was based on a luncheon speech by (then) U.S. News & World Report circ director Dorothy Kerr, who said: The way to be successful in direct mail is to see who’s mailing what, track those mailings that keep coming in over and over (which means they are successful and making money), and then steal smart. The newsletter analyzed important mailings each month and made copies of all the mailings available to subscribers for