Is Half Your Advertising Wasted?
Is Half Your Advertising Wasted? It is imperative to make and offer and close the loop. Feb. 16, 2006: Vol. 2, Issue No. 13 IN THE NEWS Retailers shift ad strategies in digital age CHICAGO (Reuters) - U.S. retailers are experimenting with new advertising strategies as they try to reach customers who fast-forward through television spots, block Internet pop-up ads and do not subscribe to newspapers. Television advertising isn't going away any time soon, and newspapers will remain a primary means of letting customers know about special sales, but retail marketing executives are increasingly turning to glossy direct-mail catalogs, online coupons and even