Coming: A Century of Failed Presidencies

 

Capturing the Clicks: 8 Tips for Online Advertising

“Most Internet advertising campaigns are based on hunches and guesswork, not on the endless amounts of research that show what really brings great results in online advertising,” says Joe Plummer of The Advertising Research Foundation and co-author, with Steve Rappaport, Taddy Hall and Robert Barocci, of “The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation.” What do we really know about using the Internet to advertise effectively? More to the point, what should we know? 1. Target the right consumers. Online, you can locate precise groups of consumers, whether current customers or attractive prospects. You do it by targeting,


Coming: A Century of Failed Presidencies

This past Sunday on CNN, eight Democratic contenders debated the issues and each other. Tonight, the 10 declared Republicans are going to take on each other in the same venue before a national TV audience. In the words of the CNN press release: Due to the historical nature of presidential debates and the significance of these forums to the American public, CNN believes strongly that the debates should be accessible to the public. The candidates need to be held accountable for what they say throughout the election process. I watched the Sunday evening Democratic debate, growing more and more depressed for two reasons: