BCS062006_Readers

 

BCS062006_Readers

Note: Denny Hatch personally answers all mail. Readers respond to “Mad as all Heck,” published on June 15, 2006, which discussed Ann Coulter and restaurateur Joey Vento. I received your Business Common Sense e-newsletter at work. I don’t know whether the 9-11 widows really are riding their publicity spree, as Ann Coulter claims. I do know that too many Americans care more about money than about people. Suppose she’s right? I also know that Ann Coulter has hit some nails right on the head. I’ve read excerpts from her books and I find them incredibly funny. She’s out there poking fun at the sacred cows in


Immigration: Put a Direct Marketing Writer in Charge

Can you imagine being asked to make a major business decision—one involving billions of dollars and millions of lives—based entirely on rumor, innuendo and emotion? Such is the case with immigration. The Senate, the House of Representatives, the President of the United States, the Border Patrol and the “Minutemen”—all have different agendas. And nobody seems to have the facts. One way to sort the situation out would be to hire as a consultant a seasoned direct marketing writer. Fear, greed, guilt and anger These are the top four copy drivers that direct marketing writers use to change behavior—the emotional hot buttons that make people act. These emotional hot buttons