Are You in the Right Place at the Right Time?

 

Are You in the Right Place at the Right Time?

Being a news junkie, I watched the TV coverage of Gerald Ford’s final trip to Washington, D.C.—and thence to Michigan for burial—frequently switching channels and listening to all of the talking heads—politicians, pundits and presidential historians. The centerpiece of Ford’s accidental presidency was granting “a full, free, and absolute pardon unto Richard Nixon for all offenses against the United States which he, Richard Nixon, has committed or may have committed or taken part in during the period from January 20, 1969 through August 9, 1974.” The action roiled the country and very likely cost Ford his reelection. I remember being absolutely certain at the


The More Pure the Free Shipping Offer, the Better

ForeSee Results’ recent study of major retail Web sites, The Top 40 Online Retail Satisfaction Index, found that free shipping without restrictions significantly impacts customer satisfaction and loyalty. The study also determined that free shipping is an effective way to convert first-time buyers. But restrictions on free shipping actually can endanger long-term loyalty. Forty-one percent of the more than 10,000 survey respondents cited free shipping as the primary factor in their holiday purchase decision-making. Seventy-nine percent went so far as to say it influenced them to choose one retail site over another. Among the key findings: • Free shipping without restrictions is a powerful tool for