2008-08-06

 

5 Examples of Social Media Metrics

Social media is a hot channel that leading-edge marketers have entered in the forms of presence on blogs, social networks, file sharing and consumer review sites. But if you know that social media might be a good channel for your particular product or service, and want to test into it, what kind of metrics can you present to the CEO for measuring the channel’s effectiveness? In his presentation, “Can Social Media Be Used for Direct Response,” at the DM Days New York Conference & Expo earlier this year, Marc Schwartz, SVP of consumer engagement for DDB Seattle, showed how social media can be tested


5 Tactics for Designing Magalog Mailers

A direct mail package offering a publication or information-based product is most persuasive when it's infused with the publication's look, feel and content. Magalog formats combine editorial snippets with marketing tactics and mimic a magazine's or newsletter's layout to convert potential subscribers.


5 Tactics for Designing Magalog Mailers

A direct mail package offering a publication or information-based product is most persuasive when it's infused with the publication's look, feel and content. Magalog formats combine editorial snippets with marketing tactics and mimic a magazine's or newsletter's layout to convert potential subscribers.While magalogs are used mostly by publishers and B-to-B marketers, other sectors marketing information-based…


5 Tactics for Designing Magalog Mailers

A direct mail package offering a publication or information-based product is most persuasive when it’s infused with the publication’s look, feel and content. Magalog formats combine editorial snippets with marketing tactics and mimic a magazine’s or newsletter’s layout to convert potential subscribers. While magalogs are used mostly by publishers and B-to-B marketers, other sectors marketing information-based products may want to give the format a test. To get the most out of this approach, consider these tactics from two magalog experts. 1. Determine Your Measurements Flat rates spiked in the May 2007 U.S. Postal System rate case, so most mailers are testing smaller, 6˝ x


5 Tips for Saturation Mailings

Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A "Best Kept Secret" No More, Melissa DATA's experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents on First Class and 4 cents to 5 cents on Standard mail rates.


5 Tips for Saturation Mailings

Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A "Best Kept Secret" No More, Melissa DATA's experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the…


5 Tips for Saturation Mailings

Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A “Best Kept Secret” No More, Melissa DATA’s experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents on First Class and 4 cents to 5 cents on Standard mail rates. Saturation mail works well for local businesses trying to drive word-of-mouth and in-store visits. Here are a few of Melissa DATA’s tips for prepping a saturation mail campaign. 1. Become


ALSAC/St. Jude Children’s Hospital’s Lori O’Brien on Direct Mail Success

Amid reports that online ad spending is growing faster than that of offline channels, smart marketers recognize media selection is not an either/or scenario. Direct mail, long the workhorse of direct marketing, will continue to play a key role—especially for nonprofits like ALSAC/St. Jude Children’s Hospital. Target Marketing Tipline took some time to speak with Lori O’Brien, senior vice president of national direct mail at ALSAC/St. Jude Children’s Hospital, about the nonprofit’s success with direct mail. ALSAC/St. Jude’s national direct mail division has a strong program that reaches out to 18 million donors on record; of that, 5 million donors have given within the