Even with all of the new marketing technologies and tactics available, email remains a critical device in marketing's never-ending quest to supply sales with the best possible leads. The channel provides scale, enabling companies to engage with thousands of individuals, all who may be at very different stages of the buying cycle, while keeping costs low. But the way to make your email powerful through every phase of the buying cycle isn't to just make sure it's used as a response at the time the lead comes in. Make sure your campaigns are targeted to how and why the lead comes in as well, using email strategically throughout the buyer's journey to nurture the prospects until they grow into full-fledged customers. Here are five ways to harness that potential.
For the fourth consecutive year, interactive marketing agency Zeta Interactive has released a report of which ad campaigns generated the most buzz online. At the top of the list was an ad for E*Trade Financial called "Enzo the Tailor," which featured a baby being fitted for a custom suit.
Company: Zeta Interactive, a digital marketing agency Product/Service: Zeta Mail 5.0, an updated version of its e-mail marketing platform, previously called eBizmailer What It Does: Enables marketers to interact with high volumes of customers and prospective customers in a personalized and targeted fashion.
Ah, the mail. In the late 1600s, people were forced to wait for a friend or relative headed in the same direction to send a letter. In 1775, the Continental Congress named Benjamin Franklin postmaster general, and he surveyed routes for shorter and faster service. In April 1860, a group of entrepreneurs came up with the idea of using mounted riders rather than stagecoaches to deliver mail across shorter routes.
Concluding our coverage of eM+C's All About eMail Virtual Conference & Expo, this week in the final part of this three-part series focusing on a session titled "Making Sense of E-mail Metrics," we recap the presentation of Jeff Mills, vice president of products at eROI, an interactive and e-mail marketing agency.
Continuing our coverage of eM+C's All About eMail Virtual Conference & Expo held a few months ago, this week in the second installment of this three-part series focusing on a session titled "Making Sense of E-mail Metrics," I recap the presentation of Ernie Vickroy, marketing operations director at Time. Check back for the final part of this series in the May 8 issue of All About eMail, when I'll review the presentation of Jeff Mills, vice president of products at eROI, an interactive and e-mail marketing agency.
In today's integrated selling environment, having enough data isn't a concern for most marketers. In fact, often it's having too much data that derails even the most well-planned e-mail campaigns. With this in mind, I take a look back at a presentation by Al DiGuido, CEO of Zeta Interactive, an interactive marketing agency, at last November's All About eMail Virtual Conference & Expo, presented by eM+C magazine.
NEW YORK, March 16 /PRNewswire/ -- Zeta Interactive, a full-service, interactive marketing agency combining industry-leading management and best-of-breed proprietary technologies, today announced the promotion of George DiGuido to the position of Vice President of Email Marketing. In his new role within the company, DiGuido will direct all Zeta Interactive email marketing interests and will serve as the product visionary behind the new Zeta Mail platform, a unique new offering due to be announced by the company soon.
To keep abreast of discrepancies in search engine algorithms that present both risk and opportunities to boost ROI, Mountain View, Calif.-based financial software provider Intuit partnered with Zeta Interactive, a digital services firm in New York, to improve response during the current tax season. Zeta Interactive assisted Intuit in creating ad groups to support tailored cost-per-click ads and now monitors the frequency with which various search queries are used, rolling frequent queries into the program. It also monitors Intuit’s campaign keywords and ad groups, adjusting, as needed, to create more relevant ad copy. Here, Intuit Director of Online Advertising and Internet Media Seth Greenberg