ZenithOptimedia estimates display ad spending will reach $50 billion this year. At the same time, numerous industry estimates state that roughly 50 percent of ads are never seen. That's approximately $25 billion wasted this year … just on display. Given the Media Ratings Council's recent announcement on the progress of viewability standardization across vendors, you'd expect every agency to dive headfirst into applying viewability measurement across their campaigns. But a funny thing happened on the way to typical vendor assessment …
Publicis Groupe, the world's No. 3 advertising holding company, has struck a sprawling partnership with Facebook, the companies said Monday morning. Terms were not disclosed, but an executive familiar with the matter said that the value of the deal including spending would be around $500 million. "Publicis and Facebook are announcing a multi-year partnership focused on co-creation of product around data, video and images, including core Facebook and Instagram." ... The deal, easily the largest yet between an agency holding company and a tech company, would pool global spending from Publicis media networks
Facebook, seeking to break the long-held dominance of television over advertising budgets, plans to sell TV-style commercials on its site for as much as $2.5 million a day, two people familiar with the matter said. Karl Petersen, Lulea's mayor, walks past a logo at Facebook Inc.'s new data storage center near the Arctic Circle in Lulea, Sweden. The world’s largest social-networking site, which has 1.15 billion members, expects to start offering 15-second spots to advertisers later this year, according to the people, who asked not to be named because the plans aren’t public. Facebook rose above the $38 initial public
The online display advertising market is one of the fastest-growing advertising segments, according to a new study by Zenith Optimedia. The current global display advertising market is predicted to reach $25.27 billion this year, with a 36 percent growth to $34.4 billion in 2013.
According to figures from ZenithOptimedia, global advertising revenues will reach $486 billion in 2012, a rise of 4.7 percent compared to 2011. With wider economic pressures bearing down on the overall ad market, digital ad spend is still seeing healthy growth.
Multinational companies taking marketing budgets online now have support from the search and performance marketing agency of ZenithOptimedia, owned by Publicis Groupe. The goal will take the service to all 72 countries in which the parent company operates.
Worldwide advertising spending will continue to recover next year, led by expanded Internet marketing and outlays in emerging economies, according to researchers at ZenithOptimedia Group Ltd. and Magna Global.