Regularly delivering relevant content on your website and in your e-newsletters is a bit like getting married: Once you've vowed to do it, you're committed. But how do you keep this marriage fresh and exciting? Here are three strategies for keeping the ideas flowing and your content going.
In part one, I discussed how geographic targeting is the lifeline for any business that depends on reaching consumers based on physical location. Previously confined to offline marketing channels, now such targeting can work in sophisticated ways for both offline and digital approaches.
Now that Microsoft's Bing and Yahoo officially have joined forces, Google needed to turn around and offer up a new, splashy feature that would give them a clear edge. And that's just what Google did on Wednesday, when the company unveiled Google Instant, say industry analysts.
Two summers ago, Whole Foods CEO John Mackey was exposed for using a pseudonym to post negative comments about rival organic grocer Wild Oats on Yahoo Finance. At the same time, he was gushing about both his business leadership skills and his company’s value. What some chalked up to a bizarre display of self-aggrandizement, others pegged as unethical and possibly illegal behavior given that Whole Foods went on to purchase Wild Oats. The most important of those “others” is the Federal Trade Commission, which now is reviewing its advertising guidelines that relate to endorsements and testimonials.
In the second presidential debate in October in Nashville, Tenn., amid the financial collapse, Tom Brokaw asked the candidates who they might pick as secretary of the Treasury. My choice for Treasury secretary: Robert S. Kaplan, professor of management practice at Harvard Business School and a former vice chairman at Goldman Sachs. Who?
In its recent whitepaper, Your Reputation Holds the Key to Deliverability, New York-based e-mail services company Return Path argues that e-mail reputation is becoming all about the numbers, meaning that the ISPs' fight against spam is moving away from e-mail content and toward data-driven examinations of commercial e-mailers.
With 14 percent of the U.S. adult population being Latino and about half of this group going online, your company very well could have a Hispanic following without actively seeking it out. According to a study, “Conexion Cultural/Connected Culture,” released in March by Yahoo! Telemundo and Experian Simmons Research, Spanish-dominant survey participants reported they consume two-thirds of their online content in English due to a lack of Spanish-language alternatives. In a March report, “Latinos Online,” researchers from the Pew Hispanic Center and Pew Internet Project noted that just one in three Latinos who speaks only Spanish goes online; that rate is three times higher
The wireless industry association, CTIA, held its annual convention last week in Orlando, Fla.. Shabbir Safdar, chief technology officer at Mindshare Interactive Campaigns, attended the show and gathered information on the top trends shaping the mobile marketing industry. Mindshare Interactive Campaigns is an interactive communications agency, headquartered in Washington, D.C., that works with HP, eBay, American Rivers and U.S. Fund for UNICEF. Here are the three key trends affecting mobile’s near future according to Safdar, as well as his thoughts as to what these concerns mean to you and your approach to this promising channel. Trend #1: If you have any doubt that the Web is
A largely quiet battle over the future of the Internet has been playing out on Capitol Hill and, appropriately enough, on the Web for much of this year. Recently, the House struck down proposals for what one side of the fight calls “Net neutrality,” or the premise that the companies that provide Internet access should not be able to create tiered pricing or any other type of preferential treatment. As of press time, leading Senators Ron Wyden, Olympia Snowe and others were standing tough to block a telecommunications bill that does not include Net neutrality protections. While this sounds like a straightforward argument—why should
With Paul Barbagallo Direct marketing veteran Michael Aronowitz was named executive director of the Association for Interactive Marketing (AIM) in late August, the Internet-focused subsidiary of the Direct Marketing Association (DMA). Aronowitz began his career with Concepts in Color, a post-production facility for direct mail catalogs and in-store circulars. In 1990, he founded his own direct mail agency, Zmicheals, which helped catalogers with graphic design. In 1998, he spun off www.saleoutlet.com, a provider of interactive marketing products for retailers such as Wal-Mart, Woolworth's and Family Dollar. In 2002, Aronowitz joined Monster Worldwide, where he was responsible for the directional interactive arm of