Forcing Journalists to Be Flacks
March 1, 2015

Condé Nast is America's premier upmarket magazine publisher. Included in its distinguished stable are many legendary publications. Condé journalists are among the most skilled in the world.

The Yahoo Dossier
October 7, 2014

How does a publisher monetize 800,000 freeloaders—without resorting to advertising or list rental? Quite simply, I went through my private business and marketing archives (plus Google) searching out publishers who out of necessity turned themselves into marketers. I looked at what others had done to 1) monetize their existing material and 2) come up with line extensions—relevant new products and services that should delight their existing readers.

Topless Model Looks Different on a Spreadsheet
August 15, 2014

Lands' End is encountering angry reactions from some of its best customers after the clothing retailer sent out "gift" issues of GQ featuring model Emily Ratajkowski on the July cover, clearly not wearing garments from Dodgeville, Wis. Ratajkowski was mostly wearing the birthday suit she was born with in the U.K., with the exception of a strategically placed lei.

Desperately Seeking Dynamic Editors
May 20, 2014

In April 2014, Meredith Corporation announced the folding of Ladies Home Journal, the 130-year-old monthly magazine. In its place will be an online quarterly version with 35 fewer staff members and moved from New York to Meredith headquarters in Des Moines. This is in order to "keep the magazine's brand alive." In the 1970s and 1980, I created circulation packages for a number of women entrepreneurs who started competing magazines.

Desperately Needed: Old-Time Marketing Pros
April 1, 2014

The techie Web hotshots are screwing up big time. They say the right things and do the wrong things. Example: To Marissa Mayer, the chief executive of Yahoo, fashion magazines like Vogue and InStyle have achieved the Holy Grail of advertising. "The ads in those magazines are as interesting as the photo shoots and the articles," she said in an interview last week at the company's Silicon Valley headquarters. "I miss the ads when they are not there. I feel less fulfilled."

Future SEO: Understanding Entity Search
October 9, 2013

Last month, I asked you to imagine the future of SEO with a focus on "Entity Optimization" as I interviewed veteran semantic strategist Barbara Starr. We discussed an “answer engine” that uses relevant, machine-recognizable "entities" on Web pages to answer specific, well-refined queries. On Sept. 26, Google took another step toward becoming that answer engine with its Hummingbird update. In Danny Sullivan‘s live blog about the Hummingbird algorithm, he explains how Google is rapidly adopting semantic Web technology while still retaining parts of its old algorithm. This is Google’s solution for evolving from text links to answers

For Shoppers, Augmented Reality to be Next Level of Instant Gratification
October 9, 2013

A wave of experiments at various companies could take consumer convenience (and impulsiveness) to new heights. ...  On Tuesday, MasterCard plans to announce a partnership with Condé Nast, the publisher of Vogue, Wired, Vanity Fair and other popular magazines, that will allow digital readers to instantly buy items described in an article or showcased in an advertisement by tapping a shopping cart icon on the page. The partnership, called ShopThis, will begin in the November tablet edition of Wired, due on Oct. 15

Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors
October 2, 2013

With Sherwin Williams's new Google Glass app, consumers can turn everyday items into paint colors with nothing more than a wink or a voice command. "In focus groups, a lot of people said they pick colors by what inspires them while on vacation or what they see when they're out and about. They want to replicate it but they don't know how," Sherwin Williams's VP-marketing communications Ellen Moreau said. The app, called ColorSnap Glass, solves this problem by combining Glass's built-in camera with Sherwin Williams's color recognition technology

Yahoo CEO Marissa Mayer Defends Her Vogue Shoot
September 27, 2013

So Marissa Mayer‘s Vogue shoot raised quite a few eyebrows last month. Unfortunately, no one discussed anything she said in the accompanying interview—the questions that followed were all variations on “Is it appropriate for a female executive to appear in a fashion spread?”, with the Web’s many master debaters wondering whether she’d somehow lost a bit of her dignity and/or credibility by doing so. At an Adweek forum yesterday, she had a chance to “explain” the shoot to Charlie Rose, who likes to interview many famous people when not guest-starring on "Breaking Bad." She reminded him that the famous shot

Yoo-hoo, Yahoo! You Need to Monetize!
September 10, 2013

I have been a customer of Yahoo since Nov. 12, 2005. In Yahoo's searchable archive is the massive collection of 21,284 emails—including myriad long attachments—I have sent over the past seven-plus years. As well as using Yahoo to send and receive emails, I use it as a storage and backup service for important documents. For example, every time I update and revise my new book, I date the file and email it to myself.