In our previous post of "Marketing Sustainably," we introduced an expert discussion on whether or not recycling collection of discarded mail, catalogs, printed communications and paper packaging is profitable, and why this matters is an important business consideration for the direct marketing field. In this post, we continue and conclude the discussion with our two experts, Monica Garvey, director of sustainability, Verso Paper, and Meta Brophy, director of procurement operations, Consumer Reports.
Does, in fact, the encouragement of recycling of direct mail create profit for marketers, or simply good public relations (both being beneficial). Two experts from the field—Monica Garvey, director of sustainability, Verso Paper Corporation, and Meta Brophy, director of procurement operations, Consumer Reports—weighed in with their opinions and observations.
To close out the year, the Target Marketing editorial staff reviewed all the content from the magazine, Today @ Target Martketing e-newsletter and blogs in 2012, hunting for some of the best marketing ideas and tips from our top experts to share with you.
The year was 1990. Earth Day turned 20 years old. The darling book that year was 50 Simple Things You Can Do to Save the Earth. Its author's top recommendation was "Stop Junk Mail." The book was a "cultural phenomena," as one reviewer recalled, selling more than 5 million copies in all.
Whether you call it "Green Purchasing," "Sustainable Sourcing" or "Environmentally Preferred Procurement," evaluating whether or not suppliers meet your own environmental standards—and creating buyer/supplier relationships that reinforce those standards—drives sustainability through your print and paper supply chains.