Vermont Country Store

Denny's Daily Zinger: Can You Bring Back a Dead Brand?
January 29, 2014

A catalog that keeps dead brands alive—memories of your grandparents' childhood—is Voice of the Mountains, published by the Vermont Country Store. Among the stuff they sell: Wooden Pick-up Sticks, The Original 1935 Monopoly Game, Zud Heavy Duty Cleanser Powder. Plus slews more oldies and goodies

Top 50 Mailers
September 1, 2013

Welcome to the brand new list of Target Marketing's Top 50 Mailers. For the first time, we are relying exclusively on data from our partner Who's Mailing What! in compiling this list, as well as the other lists in this article, combined with list management information provided by SRDS. Who's Mailing What! has compiled the most complete library of direct mail and email in the world, and has tracked mail for more than 25 years. Earlier this year, it relaunched on a state-of-the-art, fully searchable platform.

As Seen on TV! Steve Heroux and Hampton Direct on Meatball Magic, PajamaJeans, Etc.
December 22, 2011

Up to now, Vermont has been famous for producing wood stoves, thick woolens, gourmet foods and maple syrup. But television infomercials?

PajamaJeans? Wonder Hangers? Twin Draft Guard? Meatball Magic? Yes, things are changing in the Vermont econosphere, and leading the charge is Steve Heroux and his wildly successful Williston company, Hampton Direct.

Hampton Direct seeks out and develops products—most often inventions—that save consumers time and/or money and/or solves a problem: i.e., drafts under doors, a lack of closet space, or uncomfortable—yet fashionable—women's jeans.

Former Vermont Country Store Exec Robert Allen Named Direct Marketing Association Interim President & CEO
February 4, 2010

The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO. Mr. Allen, an award winning direct marketing executive, is the former President & CEO of The Vermont Country Store, a multichannel retailer of hard-to-find products. He will assume the title of Interim President & CEO effective Friday, February 5, and be based in DMA's New York office.

Rules for Delivery
June 1, 2008

Last year my sister-in-law sent my wife, Peggy, and me a Christmas gift from a New York City boutique, and it was never delivered. When questioned, the boutique owner said it had been shipped via Federal Express. When queried, FedEx said the package was left on the doorstep. Although I work at home, I must have been out when it was delivered.

Are You Listening?
February 1, 2008

What do Charles Schwab Corp., JC Penney, Netflix and The Vermont Country Store all have in common? Great branding conversations with their customers.

Trashing a Brand?Smart or Dumb?
May 4, 2006

Cingular to bite the dust, joining Marshall Field's and NDL May 4, 2006: Vol. 2, Issue No. 35 IN THE NEWS AT&T Plans to Kill Cingular Brand But Analysts See Change of 'Cingular' to 'AT&T Wireless' as Mistake SAN FRANCISCO ( -- It cost $4 billion to turn it into one of the best known names in the country, a future-forward, dynamic brand with a strong connection to young consumers and a share lead in the wireless marketplace. Yet, in 2007, Cingular will be tossed aside like an old sock. —Alice Z. Cuneo,, May 2, 2006 Reviving the past Famous

Making E-correspondence and Websites Readable
July 12, 2005

Serif or Sans Serif Font--Which to Use? Could I please make a suggestion? Your newsletter uses the "Times" font for body text, and in an email on a computer screen it is very hard to read. Could I get you to consider using a font that was designed for screen readability and is generally considered the most readable font for screen, Verdana? If not Verdana, at least a sans-serif font? If you do, I know I for one will be much more apt to read your newsletter. Thanks in advance. --Mike Schinkel President; Xtras, Inc. June 23, 2005 I try to answer every