Marketers are worried that the lack of cookies—or pixel-firing Web tracking mechanisms about customer activities on sites—will make targeting and retargeting particularly difficult on mobile devices. However, Verizon's "unique customer codes" can track users across browsers and via apps, even when they've opted out of cookies, reports The New York Times. "While Internet users can choose to delete their regular cookies, Verizon Wireless users cannot delete the company's so-called supercookies," write Natasha Singer and Brian X. Chen on Sunday.
Last Wednesday, Telefónica, the Spanish telecom, beat its competitors to the punch: It teamed with the private equity firm Blackstone to buy the technology behind MobClix, a defunct mobile ad exchange. On the surface, it's a natural move. For mobile advertisers hungry for user data, the richest sources are the mobile carriers themselves. And, for the carriers, mobile ads are a convenient new well for revenues as smartphone ownership in the U.S. and Europe approaches a peak. Telefónica's counterparts across the Atlantic have certainly thought so. At a conference two years ago, Bill Diggins, the head of Precision Market Insight,
Here are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons, and building trust among consumers. Is your site as optimized for conversions as it should be? Even if you are constantly testing and optimizing, you probably still have room for improvement. But whether you are just getting started with optimization or have been at it for years, here are five easy changes that you can make to your website to boost conversions.
A letter from Wells Fargo Bank pitching a debt consolidation loan to my wife was so off base it could only have been generated by a computer. No actual banker could have looked at my wife’s accounts and concluded that she needs a loan. She’s as conservative as Ben Franklin, with saving and spending habits formed back when she was a commercial real estate broker and wanted her money to last through the next closing. That letter had to have been just another data-driven marketing pitch
Advertising already subsidizes much of the Internet's content. Soon, marketers may underwrite access to it, as well. As the Internet loads up on data-heavy content like high-definition streaming videos, companies that transport that content to consumers, such as Verizon and AT&T, are looking for ways to offset the higher carriage costs. The Federal Communications Commission has tried to prevent them from passing the buck to consumers or media companies by forcing broadband providers to treat all Internet traffic equally, an effort called "Net neutrality." The Net neutrality fight received a stomach-punch on Tuesday.
Big phone companies have begun to sell the vast troves of data they gather about their subscribers' locations, travels and Web-browsing habits. The information provides a powerful tool for marketers but raises new privacy concerns. Even as Americans browsing the Internet grow more accustomed to having every move tracked, combining that information with a detailed accounting of their movements in the real world has long been considered particularly sensitive. The new offerings are also evidence of a shift in the relationship between carriers and their subscribers. Instead of merely offering customers a trusted conduit for communication, carriers are
Verizon has filed a patent application for targeting ads to viewers based on information collected from infrared cameras and microphones that would be able to detect conversations, people, objects and even animals that are near a TV. If the detection system determines that a couple is arguing, a service provider would be able to send an ad for marriage counseling to a TV or mobile device in the room. If the couple utters words that indicate they are cuddling, they would receive ads for "a romantic getaway vacation, a commercial for a contraceptive, a commercial for flowers"
Burger King promotes breakfast menu with mobile Fast food giant Burger King is using a mobile application as part of a multichannel effort to push its newly revamped breakfast menu. Members-only online retailer Rue La La is letting Android users purchase directly from their phone, no matter where they are. Smartphone users are upscale when it comes to booking travel, according to a Priceline study. Since the credit, debit and terminal infrastructure is so established in the U.S., it is questionable whether there is a need for a different way of doing proximity payments. Mobile Commerce Daily is inviting
Direct mobile marketing company Zoove has launched its dialing system for running promotions across major U.S. carriers including Verizon Wireless and AT&T. The company's StarStar dialing codes allow advertisers to reserve short numerical codes that