List management company MeritDirect said June 14 that it has agreed to acquire Venture Direct Worldwide, a fellow list management firm. Financial terms of the deal were not disclosed.
Edited By Hallie Mummert Tim Barlow, vice president, list services group, Venture Direct Worldwide The most successful list owners recognize that their file(s) are very important performing assets. These assets deliver sustained revenue as well as demographic and psychographic data streams that represent a great return on their customer acquisition investments. In evaluating and clearing list rental requests, list owners need to consider the following:
By Irene Cherkassky You may be very active in your church. You may receive comfort and support from your local pastor. However, as a direct marketer, you may be missing the opportunity to meet the B-to-B needs of those very same religious professionals. The Needs of the Many There are an estimated 250,000 to 350,000 churches in the United States. The spending power of this market, however, depends largely on the size of the specific house of worship. According to Barbara Spaulding, president of Bush Company Inc., an Irvine, Calif.-based list management and brokerage firm specializing in the religious market, a very large
Experts encourage marketers to broaden their list horizons. The constant in the direct marketing world is the need to hunt for viable sources of prospecting names. In the early days of this industry, the variety of lists now on the market didn’t exist; list professionals and their clients would have to talk companies—sometimes competitors—into renting or exchanging names. As the number of lists on the market grew, it became a great deal easier for marketers to find quality lists for their offers. Now, average response rates suggest that marketers have tapped out every possible list source. According to a number of
Reach Those Who Teach Elementary school teachers are responsible for making their classrooms conducive to learning. While the school districts may supply the textbooks and the desks, it’s the teachers who purchase much of the other materials for their classes—including workbooks, educational toys and videos. They also buy things to make the classroom a happy and bright place—items such as job charts, weather calendars and ABC posters. “Teachers control some school funds and spend some of their own money on school supplies, as well,” explains John Jeffery, president of ClassroomDirect and Sax Arts & Crafts, both divisions of School Specialty, a Greenville, WI-based
By Brian Howard Generating quality B-to-B leads on the Internet has always been a risky proposition. Advertise on a general business site with too broad an audience, and your leads are bound to be watered down. Advertise on a site that gets no traffic, and you'll be lucky to get any leads at all. A new service from Venture Direct WorldWide, B2B On Target, looks to find a happy medium. Venture partners with publishers in selected verticals that will bring in the type of traffic attractive to B-to-B marketers. These partners display an offers page when visitors take an action on their Web
By Lisa Yorgey Lester This month marks the second anniversary of the terrorist attacks on the World Trade Center and the Pentagon. In the post-Sept. 11 era, the firefighting profession has become synonymous with heroism. But, while our perception of firefighters may have changed, their needs and the services they provide have not. More than a million firefighters from 30,000 municipal or local fire departments protected the United States in 2001, according to the National Fire Protection Association (NFPA). Nearly three-quarters (784,700) of these firefighters were volunteers. Demographics point to a decidedly male market that can be broken into two groups: paid and