United States Postal Service

Inside the Recycling Tub: Catalogs & Direct Mail, Post-Consumer
February 6, 2012

The year was 1990. Earth Day turned 20 years old. The darling book that year was 50 Simple Things You Can Do to Save the Earth. Its author's top recommendation was "Stop Junk Mail." The book was a "cultural phenomena," as one reviewer recalled, selling more than 5 million copies in all.

Postal Service Cuts Will Slow First-Class Mail
December 6, 2011

Unprecedented cuts by the financially struggling United States Postal Service will slow delivery of first-class mail beginning in the spring and, for the first time in 40 years, eliminate the chance for stamped letters to arrive the next day.

The estimated $3 billion in reductions, to be announced in broader detail on Monday, are part of a wide-ranging effort by the Postal Service to quickly trim costs and avert bankruptcy.

DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
November 8, 2011

The Direct Marketing Association (DMA) is disappointed that the United States Postal Service (USPS) has told the Postal Regulatory Commission (PRC) that it will pursue its request for exigent (above inflation) postage increases. These increases would be in addition to the now-scheduled 2.1 percent increase that becomes effective Jan. 22, 2012.

USPS’ Selling of Addresses a Privacy Concern?
October 14, 2011

Some days, after a short walk to the mailbox, it seems junk mail is the only thing keeping the United States Postal Service in business. For years, the cash-strapped agency has provided the addresses of customers to direct-mail marketers, an apparent violation of the federal Privacy Act. An excellent article in The Washington Times says the USPS privacy policy states: “If you have provided personal information to register or purchase a product or service, we will not use that information to contact you about another product or...

DMA Presents 2011 International ECHO Awards During DMA 2011 in Boston
October 5, 2011

The Direct Marketing Association (DMA) last night presented its 2011 International ECHO Awards during a ceremony hosted by standup comic Greg Proops. DMA presented a total of 80 ECHO Awards to multichannel direct marketing campaigns from all over the globe.

Postal Service Is Nearing Default as Losses Mount
September 6, 2011

The United States Postal Service has long lived on the financial edge, but it has never been as close to the precipice as it is today: the agency is so low on cash that it will not be able to make a $5.5 billion payment due this month and may have to shut down entirely this winter unless Congress takes emergency action to stabilize its finances.

The Post Office Nears Collapse
May 26, 2011

The problems of the USPS are just as big. It relies on first-class mail to fund most of its operations, but first-class mail volume is steadily declining—in 2005 it fell below junk mail for the first time. This was a significant milestone. The USPS needs three pieces of junk mail to replace the profit of a vanished stamp-bearing letter.

Combined Mailings of Standard Mail and Periodicals Flats
March 1, 2011

The Postal Service is revising Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM[supreg]) 705.14 and  708.1.1 to provide a new option for mailers to combine Standard
Mail[supreg] flats and Periodicals flats within the same bundle, when placed on pallets, and to combine bundles of Standard Mail flats and bundles of Periodicals flats on the same pallet.

Plan to Retain
November 1, 2010

Regardless of channel perspective, converting new customers into repeat customers remains the most valuable contact strategy method available for marketers.