United States Postal Service
The year was 1990. Earth Day turned 20 years old. The darling book that year was 50 Simple Things You Can Do to Save the Earth. Its author's top recommendation was "Stop Junk Mail." The book was a "cultural phenomena," as one reviewer recalled, selling more than 5 million copies in all.
Unprecedented cuts by the financially struggling United States Postal Service will slow delivery of first-class mail beginning in the spring and, for the first time in 40 years, eliminate the chance for stamped letters to arrive the next day.
The estimated $3 billion in reductions, to be announced in broader detail on Monday, are part of a wide-ranging effort by the Postal Service to quickly trim costs and avert bankruptcy.
The Direct Marketing Association (DMA) is disappointed that the United States Postal Service (USPS) has told the Postal Regulatory Commission (PRC) that it will pursue its request for exigent (above inflation) postage increases. These increases would be in addition to the now-scheduled 2.1 percent increase that becomes effective Jan. 22, 2012.
The Direct Marketing Association (DMA) last night presented its 2011 International ECHO Awards during a ceremony hosted by standup comic Greg Proops. DMA presented a total of 80 ECHO Awards to multichannel direct marketing campaigns from all over the globe.
The United States Postal Service has long lived on the financial edge, but it has never been as close to the precipice as it is today: the agency is so low on cash that it will not be able to make a $5.5 billion payment due this month and may have to shut down entirely this winter unless Congress takes emergency action to stabilize its finances.
The problems of the USPS are just as big. It relies on first-class mail to fund most of its operations, but first-class mail volume is steadily declining—in 2005 it fell below junk mail for the first time. This was a significant milestone. The USPS needs three pieces of junk mail to replace the profit of a vanished stamp-bearing letter.
USPS filed on Friday a notice to the Postal Regulatory Commission to test market "Mail Works Guarantee." Here are excerpts from the notice: "The top advertisers in America represent $90 Billion in total expenditures for media advertising. The USPS share is currently 3.1% or about $3 Billion annually which represents a huge revenue potential for the Postal Service. ..."
The Postal Service is revising Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM[supreg]) 705.14 and 708.1.1 to provide a new option for mailers to combine Standard
Mail[supreg] flats and Periodicals flats within the same bundle, when placed on pallets, and to combine bundles of Standard Mail flats and bundles of Periodicals flats on the same pallet.