United States Postal Service

Keeping Down the Cost of Delivery
September 1, 2006

Challenge: Decrease cost and improve efficiency of delivery options Solution: Adopt a new postal delivery system for packages of one pound or less Result: Operational improvements and approximately 35 percent net savings on overall delivery expenses Cost-efficient, timely product delivery is at the heart of any successful mailer’s operation. Empi-Compex Technologies, a division of orthopedic device marketer Encore Medical, is no exception. The New Brighton, Minn.-based pain management and rehabilitation products marketer wanted to lower the cost of shipping its medical devices, particularly those weighing one pound or less. These lighter weight products make up approximately 42 percent of all packages sent by the company, and more

MTAC’s Donald Harle on Postal Matters
August 9, 2006

The rate case proposed in May by the U.S. Postal Service is full of complexities, extending beyond a rate increase to include changes to classifications, definitions, discounts and preparation rules. Between all these adjustments and the ever-looming possibility of postal reform, mailers are faced with only a vague idea of what their postal costs will look like come spring 2007, when the new rate case is slated to go into effect. To help mailers get a handle on what all of these mail modifications may mean for them, Target Marketing reached out to postal expert Donald Harle, who currently serves as industry vice chair of

Postal Matters: 5-minute Interview with MTAC’s Donald Harle
August 1, 2006

The rate case proposed in May by the U.S. Postal Service is full of complexities, extending beyond a rate increase to include changes to classifications, definitions, discounts and preparation rules. Between all these adjustments and the ever-looming possibility of postal reform, mailers are faced with only a vague idea of what their postal costs will look like come spring 2007, when the new rate case is slated to go into effect. To help mailers get a handle on what all of these mail modifications may mean for them, Target Marketing reached out to postal expert Donald Harle, who currently serves as industry vice chair of

TM Catalog MktgMerch Community Links
August 25, 2005

American Teleservices Association Association for Interactive Media Association for Postal Commerce Canada Post Corporation The Direct Marketing Association E-Commerce & Catalog Systems Forum Electronic Retailing Association International Association of Privacy Professionals New England Mail Order Association United States Postal Service

Direct Mail Links
June 1, 2005

Associations • Alliance of Nonprofit Mailers • American Institute of Graphic Arts (AIGA) • American Marketing Association • Association of Coupon Professionals • Association of Graphic Communications • Business Marketing Association • Canadian Marketing Association (CMA) • Chicago Association of Direct Marketing (CADM) • The Direct Marketing Association • The DMA Special Interest Council • Direct Marketing Association of Washington • Direct Marketing Club of Southern California • Direct Marketing Club of New York (DMCNY) • Direct Selling Association •

Data Critical
October 1, 2004

A quality database is the key to building one-to-one business relationships Those who sell into business-to-business (B-to-B) markets see great promise in one-to-one marketing, a systematic approach to forming relationships with worthwhile prospects that builds on previous communications and delivers them to the sales team when they are primed for contact. However, many who have strived to make one-to-one marketing work in their B-to-B campaigns have been met with disappointment: too few leads, very high cost per lead and/or sales force resistance to lead follow-up. The marketing database is the most critical factor in determining the success of a one-to-one marketing effort, providing the

Direct Mail Strategy: Direct Mail Revival
February 1, 2004

These are exciting times for all of us involved in direct mail. If you’re wondering whether direct mail—the traditional workhorse of direct marketing—is dead or even dying, the answer is a resounding “No!” However, it is changing. And to be successful with your 2004 direct mail efforts, you need to be a part of the change. Times Are Changing Thanks to the now-famous Do-Not-Call Registry, direct mail is being reconsidered as a viable medium by many who had thought of abandoning it. Of course, those of us who understand the strategic value of direct mail have never thought of it as not viable.

Database Special Report: The Big Picture of Address Quality
January 1, 2004

Have you ever seen a Web site sign-up form with separate boxes to enter city, state and ZIP code, but only a single line for address? The Web designer made things simple and fast for the visitor. Unfortunately, the marketer is then left with an unusable address. Historically, businesses have compartmentalized for efficiency. And this is one reason why database marketing isn’t easy. Unless you can control the focus, another department’s objective may become your problem. The value of your database rests on small things. Many of your larger purposes will depend on how well your addresses can be matched up to external data.