Unica Corp.

Unica Buys Pivotal Veracity
January 14, 2010

Waltham, Mass. – January 13, 2010 - Unica Corporation, the recognized leader in marketing software solutions, today announced that it has acquired privately-held Pivotal Veracity, a leading provider of tools that enable companies to optimize the deliverability and reputation of their digital communications, for approximately $17.8 million in cash.

Unica eMessage 8.0
August 27, 2009

Company: Unica Corp., a marketing software solutions provider Product/Service: Unica eMessage 8.0, a managed email delivery tool What It Does: Extends Unica Campaign’s best-in-class campaign management capabilities to email and mobile channels with capabilities to create, preview, test, execute and track messages.

New NetInsight, Unicas Web analytics solution revised
February 26, 2009

Company: Unica Corp., an enterprise marketing management solutions provider Product/Service: A new version of NetInsight, Unica’s Web analytics solution What It Does: Enables users to enhance their pay-per-click campaign reports with additional data on paid keyword costs, impressions, clickthrough rates, match types and average ranks. Users also can segment their Web site visitor reports to identify promising visitor segments.

eView: MRM Can Help Web 2.0 Marketers
February 28, 2008

Any marketers out there with time on your hands? If so, you're probably the only ones who aren't at least a little worried about the implications of Web 2.0 for your workload. Just when marketers are starting to get a handle on the additional work needed to manage channel fragmentation and addressable media, along comes Web 2.0.

January 1, 2008

“I worry that enterprise 2.0 applications are too specific. All I hear are debates about collaboration tools. Wiki? Blog? Discussion forum? Collaboration doesn’t really work if we can’t figure out where our team is collaborating. I think social media plays a big role here too. Things like Facebook are exciting, but we have to be really careful not to just clone those apps for the enterprise.”