Waltham, MA – June 9, 2010 – Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today announced its award-winning Pivotal Veracity eDesign Optimizer provides email rendering imaging for the iPad. The addition of this critical technology further solidifies the role played by Unica in the cross-platform design optimization space.
Waltham, Mass. – January 13, 2010 - Unica Corporation, the recognized leader in marketing software solutions, today announced that it has acquired privately-held Pivotal Veracity, a leading provider of tools that enable companies to optimize the deliverability and reputation of their digital communications, for approximately $17.8 million in cash.
Company: Unica Corp., a marketing software solutions provider Product/Service: Unica eMessage 8.0, a managed email delivery tool What It Does: Extends Unica Campaign’s best-in-class campaign management capabilities to email and mobile channels with capabilities to create, preview, test, execute and track messages.
Company: Unica Corp., an enterprise marketing management solutions provider Product/Service: A new version of NetInsight, Unica’s Web analytics solution What It Does: Enables users to enhance their pay-per-click campaign reports with additional data on paid keyword costs, impressions, clickthrough rates, match types and average ranks. Users also can segment their Web site visitor reports to identify promising visitor segments.
Akin Arikan, Unica Corp.'s senior segment manager for Internet marketing, published a book earlier this year titled "Multichannel Marketing: Metrics and Methods for On and Offline Success." eM+C asked Arikan to discuss some key concepts covered in the book, which is available at Multichannel Marketing Metrics with Akin.
Any marketers out there with time on your hands? If so, you're probably the only ones who aren't at least a little worried about the implications of Web 2.0 for your workload. Just when marketers are starting to get a handle on the additional work needed to manage channel fragmentation and addressable media, along comes Web 2.0.
“I worry that enterprise 2.0 applications are too specific. All I hear are debates about collaboration tools. Wiki? Blog? Discussion forum? Collaboration doesn’t really work if we can’t figure out where our team is collaborating. I think social media plays a big role here too. Things like Facebook are exciting, but we have to be really careful not to just clone those apps for the enterprise.”