Trinity Direct

3 Tactics for Marketing to Faith-Based Lists
October 29, 2008

It's always nice to acquire prospects who not only develop a zealous habit of returning to your organization, but also a faith in your product, brand or cause. It's no surprise that marketers have taken taken up the term "brand evangelists" to describe those loyal customers or constituents who spread positive word-of-mouth about their companies.

4 Ways to Mail to Christian Donors
October 23, 2008

Mailing to Christian donors who already give to religious or humanitarian causes could add valuable long-term supporters or prospects to your direct mail list. "Religious donors are the most faithful donors out there; their long-term value is much greater than those that give to other organizations," says John Kehoe, founder and president of Trinity Direct, a list brokerage and management company based in Butler, N.J.