Time Warner Cable
AT&T is investing in addressable TV, but is this really what marketers want from TV advertising?
Opening envelopes and unzipping direct mail snap packs provides cross-channel marketers with the chance to lurk-and-learn from their direct mail marketing colleagues. I speak from experience. Lurking, learning and confirming is what I've been doing for more than a year as I saved a stack of mail pieces I received from P.O. Box 1857 in Alpharetta, Ga. Sometimes I received two or three pieces a month from this address. You probably did, too, if you're an AT&T customer. P.O. Box 1857 is the home address for AT&T Customer Care. Here's what I learned
On a recent "Real Time With Bill Maher" show, Maher responded to the announcement that Time Warner Cable would merge with Comcast Corp. in a $45 billion purchase. He noted that, combined, the two cable systems represent 19 of the 20 largest U.S. markets; and, apart from suppliers like Dish and DirecTV, they have no competitors in these metros. Further, Maher said, the two companies have the lowest customer satisfaction ratings of any cable system. So, as he asked his panelists, where is the value for customers in this merger if both companies are known to have questionable service performance?
Advertising already subsidizes much of the Internet's content. Soon, marketers may underwrite access to it, as well. As the Internet loads up on data-heavy content like high-definition streaming videos, companies that transport that content to consumers, such as Verizon and AT&T, are looking for ways to offset the higher carriage costs. The Federal Communications Commission has tried to prevent them from passing the buck to consumers or media companies by forcing broadband providers to treat all Internet traffic equally, an effort called "Net neutrality." The Net neutrality fight received a stomach-punch on Tuesday.
With apology, I want to say that this blog is a little about me—what topics I'm interested in, and sharing a little bit of this knowledge (or lack of knowledge) with blog readers. In the process, I'm hopeful you're doing the same bit of pre-conference research—because it is this forethought and planning, beyond the engagements and booth visits on the Exhibit Hall floor, which make for a truly informative DMA13 conference
Margaret M. Boller adheres to the first rule for most content creators: "Know your audience." As publisher of Nexos Latinos magazine, the president of Morristown, N.J.-based eclipse marketing services also knows an important statistic about her publication's 1.6 million readers—they're U.S. Latinos, and U.S. Latinos are leading the nation in mobile device ownership and use.
Verizon has filed a patent application for targeting ads to viewers based on information collected from infrared cameras and microphones that would be able to detect conversations, people, objects and even animals that are near a TV. If the detection system determines that a couple is arguing, a service provider would be able to send an ad for marriage counseling to a TV or mobile device in the room. If the couple utters words that indicate they are cuddling, they would receive ads for "a romantic getaway vacation, a commercial for a contraceptive, a commercial for flowers"
The 2001 Target Marketing Direct Marketer of the Year was Jan Brandt, who went to work as marketing director for a ricky-ticky little start-up called AOL when it was in a cat fight with CompuServe and Prodigy. Brandt single-handedly masterminded AOL's rise to become a corporate behemoth so vast and so stinking rich that it bought Time Warner (in what turned out to be the worst M&A in the history world business).
The Direct Marketing Association (DMA) Board of Directors has announced the election of four new Board members for 2013-2014. The terms of office commenced at DMA’s Annual Business Meeting, which took place at DMA2012 in Las Vegas, Nev.