The Wall Street Journal

Spin a Yarn
February 1, 2006

Our Relationship Begins When You Tell Me a Story! This past November, I flew to New York City for the Silver Apple Award ceremony. My friend Murray Miller of American Express was among the individuals being honored, and my friends at Boardroom/Bottom Line received the Corporate Apple Award. After each award, the honoree said a few words, well actually a lot of words, which is OK with me. It struck me, as it does every year at the Apples, that long-time direct marketers all seem to be great storytellers. I think that’s one reason the ceremony always is packed. We like hearing their tales

Is Black the Color of My True Love's BlackBerry?
January 24, 2006

How an Invention Can Make You Rich—or Bankrupt Jan. 24, 2006: Vol. 2, Issue No. IN THE NEWS MSNBC Breaking News Supreme Court rejects BlackBerry appeal over patent suit. More to come ... —Jan. 22, 2006 Armonica invention gets taken for a spin Most people know that Benjamin Franklin did not invent electricity by hanging a key on a kite and standing outside during a lightning storm. One thing he really did invent was the armonica. —Tina Moore, The Philadelphia Inquirer, Jan. 16, 2006 What do Benjamin Franklin—whose 300th birthday was celebrated last week—and BlackBerry have in common? Inventions. With the

The Almighty Letter
January 19, 2006

Spend Time on It, and You Can Change Your Life Jan. 19, 2006: Vol. 2, Issue No. 5 IN THE NEWS More Jobs Being Found Online, but That Doesn't Mean It's Easy One of the first things Brooke Christiansen did as college graduation neared last spring was post her résumé on three of the largest Internet job boards: Monster, CareerBuilder and HotJobs. For the most part, she said, it was an exercise in frustration. —Barbara Whitaker, The New York Times, Jan. 15, 2006 Cover Letters Get You In the Door, So Be Sure Not to Dash Them Off A great cover letter is

Guerilla PR
January 5, 2006

The Whoring of American Journalism Jan. 5, 2006: Vol. 1, Issue No. 58 IN THE NEWS Surgery Journal Threatens Ban For Authors' Hidden Conflicts With conflicts of interest increasingly casting doubt on the credibility of medical research, a leading surgery journal is cracking down on authors who fail to disclose links to industry, threatening to temporarily blacklist them. --David Armstrong, The Wall Street Journal, Dec. 28, 2005 Column Space is Up for Sale The newspaper industry, which has had a worse year than the Eagles, took an embarrassing hit earlier this month when a syndicated columnist for the Copley News Service—someone whose work

New Does not Necessarily Mean Improved
December 6, 2005

In business, go with what works Dec. 6, 2005: Vol. 1, Issue No. 53 Kimmel Suit Cites Architect The center says delays upped costs by millions The Kimmel Center for the Performing Arts has sued its internationally acclaimed architect in U.S. District Court, accusing Rafael Viñoly Architects of "deficient and defective design work" and delays that boosted the project's final cost ... " This action arises from an architect who had a grand vision but was unable to convert that vision into reality, causing the owner to incur significant additional expenses to correct and overcome the architect's errors and delays," says the suit, filed

When Lousy Ideas Fly
November 29, 2005

The Heavy Airbus and The Wall Street Journal Lite Nov. 29, 2005: Vol. 1, Issue No. 51 IN THE NEWS Change in Rules Needed for Wake of Big New Jet Airliners may have to fly twice the normal distance behind the new Airbus A380 superjumbo jet to avoid potential hazards from its unusually powerful wake, according to preliminary safety guidelines. --Andy Pasztor and Daniel Michaels, The Wall Street Journal, Nov. 22, 2005 Picture this. For you, it's been a solid week of nasty, contentious meetings and sleepless nights in London, Brussels and Paris. Finally, very early Friday morning you take a taxi

Vancouver's Olympic Juggernaut
November 10, 2005

Squashing the little guys--a PR catastrophe Nov. 10, 2005: Vol. 1, Issue No. 47 IN THE NEWS Vancouver 2010 Applauds UN Olympic Truce Resolution VANCOUVER, Nov. 4, 2005--The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) applauds the UN and, particularly, the support of the Government of Canada for participating earlier this week in a United Nations Olympic Truce Resolution entitled "Building a peaceful and better world through sport and the Olympic ideal." --Vancouver Organizing Committee, Nov. 4, 2005 China's Logo Crackdown The Nation Is Awash in Phony Western Brands But Draws the Line at Valuable Olympic Symbol --Geoffrey Fowler,

The Madness of Anheuser-Busch
October 27, 2005

Is it smart to dump all over your customers? Oct. 27, 2005: Vol. 1, Issue No. 43 IN THE NEWS AirTran Airways says it may stop serving Anheuser-Busch Cos. products on its flights to protest a radio ad for Bud Lite that ridicules discount airlines and their pilots. --Scott McCartney "Discount Air Carrier May Bump Bud Lite Over Air-Safety Joke" The Wall Street Journal, Oct. 24, 2005 What follows is the script of a radio commercial for Bud Lite that the discount airlines objected to. Bud Lite Presents Real Men of Genius Today we salute

The Fine Art of Redlining
October 18, 2005

Why coddle lousy customers? Oct. 18, 2005: Vol. 1, Issue No. 40 IN THE NEWS Sears adds 15 percent restocking fee on some items --By Wendy Tanaka The Philadelphia Inquirer, Oct. 14, 2005 red·line Function: verb intransitive senses: to withhold home-loan funds or insurance from neighborhoods considered poor economic risks transitive senses: to discriminate against in housing or insurance --Merriam-Webster OnLine In many American upmarket suburbs is an unwritten agreement among realtors that homes for sale or rent will not be shown or offered to minority families. This is a form of discrimination called redlining. Redlining is a fact of life in direct

Survey Power
October 6, 2005

Turning Involvement Devices into Dollars Oct. 6, 2005: Vol. 1, Issue #37 IN THE NEWS As scrutiny of heart-device makers intensifies, one tactic that is coming into question involves companies making payments to doctors who use their products and fill out surveys about them.To get such payments, doctors must fill out a so-called postmarketing survey about new heart defibrillators and pacemakers. In one such survey, Guidant Corp. of Indianapolis has offered money to doctors to describe potential improvements the manufacturer could make in its heart products, said doctors who are on the company's advisory board. --Thomas M. Burton "Guidant Draws