Tension Corporation

Envelope vs. Postcard: Which Format Is Best?
November 2, 2019 at 11:29 am

Direct mail marketing is a perennial proven winner, but choosing which one to use for your mailing isn’t always an open and shut case. This download discusses how, when and why to use each format, along with tips for creating your mailing.

Envelope Vs. Postcard: Which Format Is Best?
February 12, 2019 at 4:45 pm

Direct mail marketing is a perennial proven winner, but choosing which one to use for your mailing isn’t always an open and shut case. This download discusses how, when and why to use each format, along with tips for creating your mailing.

Decoding the 2019 USPS® Promotions
January 9, 2019 at 1:06 pm

The USPS® promotions are back and provide mailers with an opportunity to enhance their mailpieces while enjoying discounts, credits or savings. Download Tension’s 2019 USPS Promotions and Incentives guide to learn more about how you can start saving.

Engaging Envelopes: The Blank Envelope
January 29, 2018 at 8:57 am

In this episode of “Engaging Envelopes,” Paul Bobnak considers how a plain, blank envelope might intrigue your target audience.

Engaging Envelopes: Postage
January 22, 2018 at 8:00 am

In this episode of “Engaging Envelopes,” Paul Bobnak talks about how your envelope’s postage can grab the attention of your prospect.

Engaging Envelopes: Windows
January 15, 2018 at 8:00 am

In this episode, Paul Bobnak takes a peek at how a few marketers use windows to showcase what lies inside their envelopes.

Engaging Envelopes: The Small Tactics
January 8, 2018 at 9:13 am

Small elements on an envelope can have a big impact. In this episode, Paul Bobnak highlights tactics to get your customers’ attention.

Engaging Envelopes: Personal Touch
January 3, 2018 at 8:55 am

In this episode of “Engaging Envelopes,” direct mail consultant Paul Bobnak profiles envelopes that use down-home techniques.

Engaging Envelopes: The Faux Look
November 27, 2017 at 9:16 am

In this episode, direct mail consultant Paul Bobnak shows some envelopes that stand out in the mailbox through some careful borrowing.