Top 50 Mailers
September 1, 2013

Welcome to the brand new list of Target Marketing's Top 50 Mailers. For the first time, we are relying exclusively on data from our partner Who's Mailing What! in compiling this list, as well as the other lists in this article, combined with list management information provided by SRDS. Who's Mailing What! has compiled the most complete library of direct mail and email in the world, and has tracked mail for more than 25 years. Earlier this year, it relaunched on a state-of-the-art, fully searchable platform.

Make It an Engagement
July 1, 2010

Your website and your e-mail marketing programs should strive to engage customers. Passive sites push content and information, whereas engaging sites and e-mails find ways to facilitate interactive information sharing and collaboration. They may also include video, social networking and online communities to further increase engagement.

Mail Activity Highlights: Retail Drivers
October 9, 2008

Retail traffic builders is consistently a busy category in our Who's Mailing What! Archive, the world's greatest library of direct mail. However, facing a down economy, the volume is down this year - and that's during usually the busiest season for retail: back to school!

How's Your Brand's Margin?
August 1, 2008

When was the last time you took your brand on a holiday? A real, live "getaway from it all" pause for refreshment and renewal? I don't mean the annual rah-rah sales meeting or the obligatory management off-site. I mean a true time-out.

Brand Matters: Where Are Your Brand Manners?
December 1, 2007

Your mother was right. Manners really are important. Please and thank you, common courtesy and civility—where have they gone? I bring this up as a consumer being treated less than what I would call “pleasantly” by many companies. I think you can relate. Like you, I am over-e-mailed, underappreciated, hassled and bombarded by irrelevant messages. My time is not of marketers’ concern. My past, present and future purchasing power are ignored. My money is taken without gratitude, often by people talking on the phone to a noncustomer. My stress level is increased by too many choices because companies are too lazy to edit their product

Top 10 Catalog Blunders
July 1, 2005

By Jack Schmid The fourth quarter is critical for many catalogers. Indeed, performance in this last stretch may well determine the outcome of your year-end profitability. As such, blunders committed during the fall season can have a negative impact on your bottom line. As you gear up for the fourth quarter, avoid these common mistakes. Not testing and promoting offers. Offers are one of the most important aspects to test. Will free shipping and handling out perform a free gift or no offer at all? Is a discount better than a gift certificate? What kind of gain do you need to pay for each