Getting e-mail messages delivered to inboxes doesn’t happen by accident — it takes planning, technical know-how, industry relationships and ongoing diligence on the part of marketers. Here is a seven-step process for creating an e-mail deliverability strategy for your company:
American businesses won't cut quite everything amid economic concerns. They'll continue to invest in key online marketing programs such as e-mail and search engine marketing in the coming year.
According to a recent study by the Direct Marketing Association, e-mail remains the most profitable direct channel in a marketer's arsenal. In fact, the DMA estimates that e-mail programs will drive roughly $21.9 billion in sales by the end of 2008. While this is a great statistic, e-mail marketers can't become satisfied with their programs' results.
Last week, in the first part of this two-part series, I said that in order for e-mails to be truly relevant today, their content and information must address what a customer is looking for or interested in right now. I also suggested that Web analytics data offers an excellent opportunity to do just that. Lastly, I looked at the core types of Web analytics data that should be considered and incorporated within an e-mail strategy.
Consumers are tightening their belts, and it doesn't look like they'll loosen them any time soon. The current economy presents a challenge for e-mail marketers, who should expect to see a dip in conversion rates across channels as they try to reach consumer inboxes with their important company and product messages.
Redwood City, Calif., Oct. 13, 2008 – StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that adding promotional messages to transactional email can generate $2.9 million annually in additional revenue, according to "The Transactional Messaging Imperative," a new JupiterResearch study commissioned by StrongMail Systems. The study, which draws on an extensive survey of email marketing executives, also finds that companies employing a dedicated commercial on-premise system for transactional email generate more revenue than other deployment options.
Redwood City, Calif., October 1, 2008 – StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that it powers email delivery for Marketo, a B2B marketing leader that has earned multiple awards for innovation and is attracting customers at a record pace. After a rigorous evaluation of leading on-premise and outsourced email solutions, Marketo selected StrongMail as the email delivery platform for its marketing automation system, Marketo Lead Management.
Redwood City, Calif., Sept. 3, 2008 – StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced the results of a commissioned study conducted by Forrester Consulting on behalf of StrongMail titled "The Total Economic Impact™ of the StrongMail Platform." Forrester's in-depth study details the financial benefits that The Parent Company is receiving by centralizing its email marketing for eToys, BabyUniverse and eight other online brands on StrongMail - including a 253% risk-adjusted return on investment (ROI).
There's been a lot of buzz lately about how marketers should consider integrating transactional e-mail into their overall e-mail marketing programs.