SmartMoney

Trust Me
February 1, 2012

Trust is an important component to building lasting relationships with your customers. Brand-builders need to spend time thinking about how trust is built (to woo new prospects), how it can be further strengthened (to increase market share) and how it can be lost (to 
proactively prevent!).

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1

Famous Last Words: A Business Proposal -- WIPCO
October 1, 2004

A great tragedy of modern business was to allow the World Wide Web to become advertising-drive rather than information-driven. Users should pay for the incredibly valuable information and entertainment it provides. I receive The Wall Street Journal in hard copy daily. As a result, I am eligible to get the publication online for $39 a year. Included in that subscription is access to the Dow Jones-Reuters-Factiva archive—a monumental collection of data going back 10 years from a thousand media sources in 118 countries and 22 languages. Type in a subject, and Factiva gives you dozens of articles—the publications in which they appeared, the date,