Sage Software

101 Examples of Social Business ROI
January 13, 2012

A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry's evolution, it was the best of what was around (and still might be). Now that initiatives have been in market, any reasonable business manager would expect to see program results. However, quantified results in social business and brands willing to stand behind them are difficult to find. But the truth is out there …

Market Focus: Accountants: Play the Numbers Game
October 1, 2007

Accountants are the best of both worlds: As affluent consumers, they are a great target market—but they also influence the purchasing habits of millions of clients, making them doubly valuable as prospects and customers. The Money Market In the U.S., there are 425,000 certified public accountants (CPAs) who passed a certification exam. If you add in non-CPA accountants, that number is much higher: According to the Bureau of Labor Statistics, accountants and auditors held about 1.2 million jobs in 2004. The most popular segment of accounting is public practice: 134,000 CPAs own their own business or work in firms serving mostly small

Branded for Response
November 9, 2006

One of the challenges in marketing to a large customer base for a particular product is that the file is comprised of many different segments, with each group possessing different characteristics and reasons for buying your goods. But what if your product comes in a couple versions plus offers an annual upgrade option? That’s the case for business management software company Sage Software, and its contact management product, ACT! According to Ian Oxman, vice president of direct marketing, more than 1 million people have purchased one of the two primary ACT! models: standard or premium. The customer base also is segmented by the version purchased;

Branded for Response
November 1, 2006

By Hallie Mummert One of the challenges in marketing to a large customer base for a particular product is that the file is comprised of many different segments, with each group possessing different characteristics and reasons for buying your goods. But what if your product comes in a couple versions plus offers an annual upgrade option? That's the case for business management software company Sage Software, and its contact management product, ACT! According to Ian Oxman, vice president of direct marketing, more than 1 million people have purchased one of the two primary ACT! models: standard or premium. The customer base also is segmented

Branded for Response
November 1, 2006

One of the challenges in marketing to a large customer base for a particular product is that the file is comprised of many different segments, with each group possessing different characteristics and reasons for buying your goods. But what if your product comes in a couple versions plus offers an annual upgrade option? That’s the case for business management software company Sage Software, and its contact management product, ACT! According to Ian Oxman, vice president of direct marketing, more than 1 million people have purchased one of the two primary ACT! models: standard or premium. The customer base also is segmented by the version